Shatter the Service Quo OOH Campaign
for Atlassian 🎰
In 2026, the Atlassian team launched a new campaign to promote Service Collection, a unified suite of service management applications. To “Shatter the Service Quo” meant to challenge outdated service models that slow down teams, and to rally together to help teams deliver exceptional service experiences. This was a story about how Atlassian makes modern service achievable by helping enterprises move faster, reduce friction, and deliver support experiences at scale.
And to drive that story further? Well why not a little trip to Las Vegas, as a treat?
My Role: Lead Motion Designer
Team:
Jamie Reilly (Creative Director)
Phillip Wong (Creative Director)
Bryan Orellana-Davila (Design)
George Harbeson (3D animator)
Camila Perez (Producer)
Sean Dunnigan (Copywriter)
Noble People (Agency Partner)
For this campaign, I acted as the lead motion designer to animate a variety of assets (over 100+ deliverables!) created by our awesome design team.
The work I handled within this campaign ranged from digital spectaculars on the Vegas Strip, Uber ads, and placements throughout the Las Vegas airport.
Base animations
These are the main six animations that appeared throughout the campaign. Each was first built at 16:9 and 9:16 for “base” animations, and then adjusted for each project file to fit their unique placements.
The 3D dice and poker chip elements were modeled and animated by George Harbeson, and then placed into compositions by me.
The “Shatter the service quo” end card animation that was paired with every digital placement.