It Starts with Jira OOH campaign
for Atlassian
2024 + 2025
Have you heard of Jira? I certainly hope so after seeing these in the wild!
At the end of 2024, the Jira team at Atlassian began to develop a revamp campaign to increase awareness and perception of Jira among all types of knowledge workers. This campaign tackled a variety of deliverables from digital spectaculars, pre-roll placements, and static bulletins.
The “It Starts with Jira” campaign launched across multiple states such as Texas, New York, and Georgia.
Some time for bragging? Okay maybe a little bit.
In August 2025, we were honored to be included on Adweek’s Media Plan of the Year award!
My Role: Motion Designer
Team:
Jamie Reilly (Creative Director)
Derick Carss (Creative Director)
Holly Hessler (Creative Director/Writer)
Christina Jirachachavalwong (Design)
Sarita Hangtagool (Design)
Melinda Michaud (Motion Producer)
Sean Dunnigan (Copywriter)
Noble People (Agency Partner)
For both parts of this campaign, I acted as the sole motion designer to animate a variety of assets created by our awesome design team.
The work I handled within this campaign ranged from large scale digital spectaculars, and animated signage within the subways.
Animation layout tests for the production review process
Beauty shots of digital signage in their respective locations (Texas, New York, Georgia)
Footage of the signage taken by some wonderful coworkers!