Confluence Performance videos
for Atlassian
Confluence is one of the product powerhouses for Atlassian - a workspace that helps all teams create, build, and collaborate on any type of project in a single space. Whoa, that’s a lot of potential.
With all that greatness, we of course needed a way to spread the word about what Confluence can do for all teams, no matter how unique their workflow may be.
To do this, these three modular videos were created to help drive awareness and product signups. Each one speaking to a specific user persona to focus on the different Confluence features that can support their workflow.
The results? Videos spread across various platforms that achieved an increase in watch through rates and an increase in product sign ups.
My Role: Motion Designer
Team:
John Barreto (Design Director)
Siyang Liu (Design)
Lena Brooks (Motion Producer)
Rob Calabro (Copywriter)
Bobby Grace (Product Designer)
In this project, I took on the lead motion role where I handled developing visual concepts, creating storyboards,
animating assets, and compositing all elements. Throughout production, I was able to collaborate with a wide variety of creatives
and product designers to develop three unique stories to start spreading the word about what Confluence can do for any team.
