Future Brand Week 2025
Goal: increase awareness of jira amongst non technical knowledge workers, increase of positive perception of jira
takeaway - jira is a project management platform that has everything you need to run your team, connect to every avenue of planning, and creating the flexibility to work for any size company or team.
2024 results - aided awareness +9%, brand perception uo average of 9%, brand consideration +10%
My Role: Motion + Visual Designer
Team:
George Harbeson (Senior Motion Designer)
In this project, I took on the lead motion role where I handled developing visual concepts, creating storyboards,
animating assets, and compositing all elements. Throughout production, I was able to collaborate with a wide variety of creatives
and product designers to develop three unique stories to start spreading the word about what Confluence can do for any team.
