2025 Future Brand Week Hype Video

Part of an initiative to foster and grow new ideas, the Atlassian Brand + Creative team kicked off their own take of “ShipIt” for a week.
To help hype and inspire participating teams, myself and George Harbeson partnered together to create a video filled with dynamic text animations and iconic moments from large brand campaigns.

The full video that was shared with the larger team on the first day of Future Brand Week